The British Orange Prize for Fiction was started in the year 1996 to encourage women fiction writing. It aimed at recognizing excellence and originality in women's writings from throughout the world. The prize money for the award is thirty thousand pounds and a bronze medal called 'Bessie', a limited edition medal that was designed by the artist Gizel Niven. The prize was sponsored by the French telecom giant, Orange. But the prize will no longer be 'orangy' now as the sponsorship comes to an end in the year 2012. Discussions are on with new potential brand partners. Let's see in what new shade the fiction prize appears next!